A Chat with Nick Tran about his New Business & Corporate Identity, “TranTec”

How to Design Your Brand and Improve Your Online Presence

The first thing to keep in mind when creating a brand is its goals and objectives. A lot of businesses may not know how they plan to grow their business or what they want to achieve. The goal of your brand must be clear so everyone can have the same vision for the path you are taking and where you are going. It is best to prepare for a possible drastic change in your business, or even a moment of crisis during the process of growth, by creating a plan for your brand. This will help you better understand how you want people to interact with your products and services, how you want them to view it, and what steps you can take to reach this goal.
Understand that there are six “Cs” that need to be considered when developing a brand: consistency, communication, connection, value, context and complexity.

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