Introduction: The Rise of Social Media, A Brief History
The name “Peoria” is most likely a corruption of an Illini word for ‘clay’. The city was founded in 1853, when the Illinois Central Railroad reached the banks of the Illinois River. The city was named for its location at the confluence of two rivers, which gave it a water-based trade economy.
As of the 2010 census, Peoria had a population of 115,957. Peoria is the principal city of the Peoria metropolitan area, which has a total population of 213,433. It is twinned with Scranton, Pennsylvania as part of their Sister Cities program.
In 2012, Peoria was ranked No. 91 on the Best Places to Live (Large cities) list by “CNN Money Magazine”. That same year, the city was ranked No. 2 in the “Top 100 Best Cities to Live” by CNN.
What is Social Media?
Dr. Katie Bouman, a teaching assistant at the University of Michigan, coined the term “social media” in 2007. Social media is a consumer-oriented digital technology and society that has revolutionized how we communicate. Social media is also commonly referred to as social networking sites such as Facebook, Twitter, Instagram and YouTube. Social media has changed the way we obtain and share information, our methods of communication and how we interact with others.
Social media has been used for a long time by marketers. For example, companies use social networks like Facebook and Twitter to share information about their products and services. The goal is to inform people about a particular product or service, and encourage them to purchase that product or service. In the past few years, though, the use of social media has gone more mainstream. Social media can be accessed through mobile devices , smartphones tablets , connected televisions and computers . Many people use social media sites to check their news, share photos and videos, update their status as well as connect with old friends and make new ones. The main principle behind social media is that the consumer controls how he or she uses the site. Social media sites are driven by user-generated content that can either be accessed publicly or made private depending on the user’s needs.
The Benefits of Social Media Marketing
The use of social media has proven to have many positive impacts. For example, social media can be used to market a business or an event. Customers can spread word of a product or service to millions within seconds. Marketers can also track the results of a marketing campaign and see how it has been received. Another use of social media is for global advertising and awareness campaigns. For example, companies can use social media to get their message in front of millions of people. Social media has become a great advertising tool for companies and brands that are not based in one particular area or country. Customers and consumers can also buy items through social media, like Facebook. Social media has been an important tool for many companies in recent years.
“Social Media Marketing is Storytelling.” – Gary Vaynerchuk
Social media serves as an effective tool for marketing because it is personal and can be tailored to suit the individual. The way a company communicates with its customers is through storytelling. Social media should be used as a platform for companies to share their story, benefits and values with the public. Storytelling is an effective way to market because it is memorable and ultimately helps a company grow its audience.
The term storytelling originated from the field of anthropology where anthropologists would compare many cultures and stories to one another to prove how human beings have common traits and similarities across all cultures. Storytelling is a method that can be used in marketing, advertising, public relations and journalism. Many people find it appealing because they appreciate the personal connection provided by storytelling. Storytelling provides a better understanding of the company’s values and benefits as well as its story itself.
There are three types of storytelling: product, brand and media. The first type of storytelling is product storytelling. Companies create products to solve problems or fulfill human needs. In marketing, a company creates a product that offers value to consumers. The company uses story to communicate what the product is, how it works and where consumers can buy it. The second type of storytelling is brand storytelling. A brand is an identity that distinguishes one company from another. Brands are created through story telling because companies want their customers to associate them with a certain image. A company can use story telling to explain what their brand stands for and why the consumer would want to buy from that brand. The third type of storytelling is media storytelling. Media storytelling is a marketing strategy used by companies to develop relationships with the media.
A Day in the Life Of a Social Media Manager
Social media managers must also establish rules and policies that every employee must follow. Every social media account should be linked to other accounts in order to give a company’s image a cohesive, unified look. For example, a company’s Twitter account should be linked to its Facebook and LinkedIn accounts.
Social media managers must establish a support team that will help the social media manager with his or her duties. Many tasks are simple and easy to perform, but some require special knowledge or attention to detail. Social media managers must also have access to company information in order to provide knowledgeable answers; they likely will not always know as much about their company as other employees do, so they must be able to find the answers quickly.