How to Market Your Product on the in Google (keywords: product marketing, google search engine optimization, selling your products on google)
As a business owner, you know marketing is essential to the success of your company. You’ve done the things you’re supposed to do: made a great product, set up a website with an e-commerce component so people can buy it, and maybe even hired someone to create and manage social media accounts. But if nobody’s looking for your product, it’s all for nothing. You need to get your product out there, where people can see it and hopefully take action. But where do you start?
Today, people use search engines to find products and services. If people can’t find your site in the search results, they can’t become customers. SEO is an essential component of marketing for e-commerce businesses such as your own. Here are some crucial tips for getting your website noticed by people using Google to find products and services like yours.
How to Market Your Product with Paid Traffic from Google & CPC
We live in a world where most people want instant gratification. They want to be able to find your product with a simple search query and, if they like the picture or the description, they’ll take the next step. A picture is worth 1,000 words, and the right keywords can improve your click-through rate (the amount of users that click on your ad) and a great description can help you rank higher in the results. The biggest problem many new businesses have is that they don’t have enough keyword research done to know what keywords will drive traffic to their website, and what keywords are too competitive. There are many ways you can go about doing keyword research, but we’ll focus on two: paid search advertising and the Google Search Console.
What is Paid Search?
Paid search advertising is an indirect method of getting traffic to your website. You create an ad, or multiple ads for your product or service, and this ad shows up in a search result alongside the words you’ve chosen. A viewer clicks on the ad and then receives a page with some or all of your product information. You can also bid on certain keywords where you pay money to show up when a keyword is searched for. This is called pay per click (PPC) advertising.
Using the Google Adwords Keyword Planner
One of the most important things you’ll need to ensure success with paid search is a solid keyword list. There are many paid search platforms out there that can help, but we’ll focus on Google Adwords since it’s free. To start, in your browser navigate to adwords.google.com and click on the Tools & Analysis Tab. In the center of the screen you’ll see a link titled, “Keyword Planner,” click on that.
How To Get Paid Traffic For Your Product On Google
Paid search advertising is a way to pay for traffic to your website. You can choose from a variety of different ad types, each with slightly different strategies. The first type you’ll want to start learning about is what’s known as a “text ad.” This is just an ad that shows up on Google or another search engine, and it has one headline that describes your product, one or two lines of text, and a picture or two.
The text ad is the most economical form of advertising, and placing a text ad on Google is simple. You write your headline and description, upload your pictures and stock pictures to match. You fill out the same information as with any other form of advertising, but instead of adding it into the Google AdWords system, you just upload it to a file you’ll email to us. Then we’ll place your copy in front of dozens or even hundreds of individuals looking for that kind of product or service.