“I Keep That Thang On Me Hank Hill” – A Digital Lifestyle Review of The Fortnite “Thug Life” Skin

Introduction: Why Fortnite’s “Thug Life” Skin is the Ultimate Cultural Phenomenon

The perfect skin is a cultural phenom. One company, Epic Games, created an entire skin line of “thug life” skins that shapes the cultural phenomenon of Fortnite. As a creative culture, we are always looking for ways to feed our social media feeds with new and unique content that will entice us to catch time. This is apparent not only with Fortnite, but in our collective culture. I believe this is due to the fact that we are always looking for something new and unique. We want to feel special. Fortnite’s “thug life” skin line is a great example of this because it provides you with the identity you desire while still being creative and original.
The Skin
Although this skin line was created for Fortnite, it is already affecting our culture in a negative way. The “thug life” skin line has been described as being “clueless,” and “disgusting.” This negative response is causing Fortnite’s reputation to be tarnished more than the other celebrities that have the same controversial opinions. Although we are not seeing an obvious response from all of these people, there is still a small glimpse of this negative reaction. When I first saw the billboards for the “thug life” skin line, I was confused and shocked. After a few more weeks of seeing these billboards around San Francisco, my eyes were forced to take in as much as they possibly could.

i keep that thang on me hank hill
i keep that thang on me hank hill

The History of the Slang Term “That Thang On You Hank Hill” & How It Came to Popularity

The “thug life” skin line has been a major part of Fortnite’s marketing. The skins are, in essence, a “thug life” themed skin line that Epic Games has put out, in which the skins all include quotes from famous rappers and actors. The quotes are iconic lines from hip-hop artists who have spoken out about their struggles, their lives, and other controversial topics commonly associated with gang culture. The first skin in the skin line, released in March of 2018 was “Moondye”, a reference to Tupac Shakur quote: “Mo Money, Mo Problems”.
The second skin from this series, released alongside “Lil Hank” in April 2018 is “Lil Lost”, which references the famous Eminem track.

i keep that thang on me hank hill
i keep that thang on me hank hill

Rising Up From Slang to Mainstream in the Past Few Years

The “thug life” skin line has been a staple of the gaming industry for the past few years. For many, this is because it is a way to convey that one feels and identifies with gang culture. There are many people who desire that life, but don’t necessarily want to admit it out loud. The popularity of this skin is due to the fact that we all want that life and want to be part of that lifestyle just by looking at these skins and emulating them. We can’t help but think that being a part of the “thug life,” and also being a Fortnite player, is the best of both worlds. We can wear skin lines that express our desires for that lifestyle without having to confess it out loud. The “thug life” skin line is not only popular, but has gained significant popularity over the past few years. It is no surprise that people want to be a part of this lifestyle because it is one that has been a part of pop culture for decades. Not only has this skin line been a part of pop culture for decades, but also there have been films and books about the “thug life.” In My Cousin Vinny, the thug life is revealed to be the life of an Italian-American, which was the way it was denoted when the film was released in 1992 (Jovanovic 64).

i keep that thang on me hank hill
i keep that thang on me hank hill

What’s So Hot About The Fortnitian Version Of Thug Life?

There are many different versions of what “thug life” means, but in essence, it means the life you envision that is outside of the mainstream. Fortnite’s version of “thug life” is portrayed by embracing aspects of gang culture. When we look at Fortnite’s “thug life” skin line, we see a very different lifestyle than other forms of popular culture portray gang culture. The “thug life” we see in Fortnite is a lifestyle that embodies the struggle of living as a young person in today’s society. In Fortnite, those who embody the lifestyle are depicted as younger, and therefore many people see the game and its “thug life” skin line being played by younger players, which can make it very appealing to older gamers. For example, this trend has been popular with teens and adults because it represents our struggles as younger people today. Fortnite’s version of “thug life” is very different than other forms of media, such as films and magazines, because it is relatable.

i keep that thang on me hank hill
i keep that thang on me hank hill

Conclusion: What Are Your Thoughts?

I believe that the “thug life” skin line is a major cultural phenomenon, because it allows people to embrace a side of them that they have never been able to embrace before. The fact that it is in such an addictive game makes it even more appealing to players all over the world. The popularity of the “thug life” skin line has been rising tremendously over the past few years, and I see it as something that won’t stop rising in popularity anytime soon. I also believe that the “thug life” skin line is a major cultural phenomenon because it is something that no one has ever seen before. The fact that people in this digitally-obsessed world can play an online game and express their true selves is something that no one has ever seen before, and it is a truly amazing idea.

i keep that thang on me hank hill
i keep that thang on me hank hill