Is London Fog a Good Brand Name?
Fog is a natural phenomenon where visibility is low to nonexistent due to the presence of large particles suspended or floating in the air. In London, it’s present whenever there are large amounts of pollutants and dust particles like pollen, car exhausts, industrial waste and smoke. The city’s fog can be dry or wet depending on the season. In the winter, it can form or persist for a long time, while in the summer it dissipates relatively quickly.
It’s no wonder that when the city’s weather becomes foggy, you can’t tell what kind of clothing to wear or where to go. People often become worried about if the clothes they have are good enough for walking in the fog. If a person is concerned about their wardrobe and their safety, they usually have that in mind and bring an umbrella with them. However, is London Fog a Good Brand Name?
Fog is not something new to Londoners; it’s been there for years. However, it’s not until recently that London Fog started being associated with outerwear and clothing. The question is, is London Fog a Good Brand Name?
Before answering the question, let’s first look at the definition of ‘brand.’ Brand can be defined as “a name, term, design or symbol used by a manufacturer or seller to identify its product. It’s a form of marketing, more specifically identity management, that differentiates products from other similar products.” This definition is taken from the book Strategic Management: Concepts and Cases.
Best British Fog Brands & Their Use Cases
London Fog, a popular brand of women’s apparel is one of the best fog brands in the United States. It was founded by Hyman Lipman in 1934 and has since been a leading distributor of quality women’s tops, pants and outerwear. Its name has become synonymous with the city of London and the history of the foggy weather. As a result, most customers assume that it is purely a British brand.
In this article, you will learn about the history of London fog, its qualities and the best ways to wear it.
History of London Fog
The brand was started by Hyman Lipman in 1934. Thematically, the clothing company is inspired by foggy weather and futuristic cities like London. The name came from his wife’s love of this particular kind of weather in England. It was first sold as a line for men but soon became popular with women too as an independent brand.
The clothing line is known for its quality and practicality, something that has made it popular among women for over 70 years.
Facts about London Fog
London Fog’s Fragrance Feature as an Essential Must Have for All Women & Men Who Wear It
This brand’s unique country fragrance, essentially a combination of different scents from the shrubs, flowers, grasses and trees, has made it one of the most popular brands in the world. The brand is based in Great Britain but it has expanded its distribution to several different countries around the world. Some of its key sales are to: the United States, Canada, Japan, Hong Kong, the Middle East and many other countries.
London Fog has been created as a lifestyle brand. It has evolved over decades to encompass a distinctive sophisticated look that is clean-cut and classic. At the same time it is completely contemporary without trying too hard to be trendy or cool.
This brand possesses a unique appeal that makes it stand out in the fashion world and in the fragrance industry. It is a lifestyle brand based on classic pieces with a fresh twist. The fashion line is appropriate for all ages, sexes and occasions.
London Fog’s Unique Product Name as an Essential Must Have for All Women & Men Who Wear It
The company’s clothing is not only a symbol of Britishness but also fashionable and stylish. In the 1950s and 60s, each shirt or blouse was subtly different from the others to deliver a certain kind of style to different customers. The brand’s name has kept up with its British traditions. In the past, it had to use two words (London Fog) since trademarks could only consist of two words. However, in the 21st century, single word trademarks are accepted. Therefore, London Fog’s product name was reduced to one word to make it more easily understood by the public.
In 2008, London Fog was accused of stealing the design of Burberry’s (another British clothing company) trench coat. Company officials said that the accusation was based on false claims or rumours. At the time, the trench coat market was popular and the company wanted to gain by simply imitating its competitor instead of innovating and aiming for new markets–the brand’s main strategy. However, London Fog’s brand awareness had already been tainted and Burberry’s trench coat was one of the company’s main features. The matter was even more complicated when a court in Great Britain ruled that the trademark lawsuit filed by Burberry could not be resolved due to a lack of evidence.