Introduction: What’s the Brand Like?
Bed Bath & Beyond is a store that sells many things. They sell furniture, electronics, bedding, clothes, and kitchen items. There are over 2 million items for sale in their store and about 24 stores in the US. They also have almost 5 million customers coming to their stores every week. The store is open 24 hours a day, 7 days a week. The people who work there are actually helpful and know what they’re talking about. They provide customer service, but also have to unload the trucks and put things away when they’re done with them. When the employees finish their jobs, they clock out and go home for the day. They don’t have to stay until closing unless there’s an emergency.
What to Focus on when Building a Strong Brand in 2017
Bed Bath & Beyond has competitive pricing, convenient locations for shopping, and great customer service. When the customers get their things at a reasonable price and are satisfied with what they purchased from the company, then they’ll come back again to buy the same product or buy something else. The employees at the Bed Bath & Beyond store are also friendly and are easy to talk to. This is how you build a strong brand in 2017.
To build a strong brand in 2017, you need to focus on key elements of your business that can differentiate yourself from the competition and build trust with your customers.
One element is how you communicate with your customers. One way to communicate with them is by adding a video section to your website. Video marketing allows you to demonstrate your product in action while building trust and credibility in the long run.