Why You Need Help Creating Great Content for Your Site
The first thing to understand is that there is a big difference between content creation, and content management. The creation side of things has to do with coming up with the content itself, while the management side has to do with getting that content onto your site so that it can be found and read by your potential customers, as well as attracting search engine crawlers and social media users.
If you’re looking to publish a new book, you can sit down and write it in a few hours. But if you want it to be found by your potential customers, “all of your time on the Internet is essentially burned,” writes Elsie Marentes in The Content Strategist. “If you are not writing useful, relevant, and accessible content, then all of your time on the web is essentially a waste.”
According to Content Marketing Institute’s 2015 Report for B2B Companies, only 38% of marketers say they’re effective at executing their content marketing strategy. So when it comes to creating great content for your site, sometimes you need a helping hand.
How to Improve Your Blog Posts & Write Articles That Capture Readers’ Attention
If you’re blogging for your business, you need to have a mission statement, and a plan for how often you’re going to post. Your plan should include a schedule of topics you’re going to cover in every post, and it should include a calendar of your posts. You need to know when content is going up, how long it will take to research and create, so that you can schedule it well in advance.
You need to have 10 ideas for posts before you start writing any of them. Good content is based on good strategy. If you’re publishing new articles and blog posts on a regular basis, it’s going to help your business build authority and establish itself in its industry. You need to be strategic. Your original content will get people clicking through to your website, keeping them there, and eventually making a purchase.